Hard to resist its charm. Between the emerald lake, majestic mountains, and delicate art of living, Annecy continues to attract attention… and the most demanding investors. Since the post-Covid period, the Haute-Savoie town has experienced a meteoric rise in the high-end real estate market, to the point of becoming one of the most sought-after destinations in France for exceptional properties.
The trend shows no sign of slowing down. In its latest press release, the prestigious agency Kretz Family Real Estate, known to the general public thanks to the Netflix series dedicated to it, confirms an « exceptionally sustained » momentum throughout the Annecy basin. A market driven by French, international… and extremely wealthy clientele.
To read: What to visit in Annecy
A living postcard that attracts the most demanding
What seduces? The unique combination of three assets:
- A preserved natural setting: the purest lake in Europe, surrounded by impressive peaks.
- A refined art of living: gastronomy, culture, quality shops, elegant neighborhood life.
- Rare accessibility for an alpine destination: Paris in 3h50 by train, Lyon in 1h15, Geneva in 35 minutes.
Result: since 2020, prices have soared. The median price now reaches €6,150/m², with an increase of more than 30% since the end of Covid. And this only concerns the average… Because for premium properties, the bar rises much higher.
Extreme luxury: rare properties at €7,000 to €10,000/m²… and sometimes more
The Annecy luxury market focuses on exceptional properties:
- apartments with panoramic lake views,
- architect-designed houses nestled in greenery,
- character homes with vast gardens,
- extremely rare waterfront properties.
These properties often trade between €7,000 and €10,000/m², some even surpassing the symbolic €12,000/m² mark when rarity meets perfection.
For wealthy buyers, entrepreneurs, expatriates, international executives, high-level athletes, Annecy ticks all the boxes: safety, nature, prestige, quality of life, economic stability.
The neighborhoods that drive the market crazy
Old Town: the historic and heritage address
- Picturesque alleys, canals, old facades.
- Immediate proximity to the lake and shops.
- Very high demand for renovated apartments with charm.
A confidential market where supply is extremely limited.
Annecy-le-Vieux & Albigny: spectacular views and prestige
It is the most sought-after area by the high-end clientele:
- Exceptional views over Lake Annecy from many properties.
- Quiet, proximity to the lake and downtown.
- High-end residences and discreet villas.
Prices here rank among the highest in the whole region.
To read:
Parmelan & Pommaries: discrete luxury and strong appreciation
These residential neighborhoods attract for:
- their tranquility,
- their discretion,
- their easy and quick access.
The most sought-after properties: contemporary architect-designed houses, prestigious villas with wooded parks, family homes close to schools.
The heights of Annecy: for a “postcard view” experience
Above the lake, municipalities like Sevrier, Veyrier-du-Lac, or Talloires offer absolutely exceptional panoramas. Properties here are rare, often spectacular… and sometimes display the highest prices in France outside the Mediterranean coast.
A cosmopolitan clientele, between second homes and year-round settlement
Annecy now attracts:
- second-home owners seeking a high-end nature refuge,
- professionals settling year-round, attracted by the work/life balance,
- families looking for a secure environment close to Geneva,
- foreign investors, who see Haute-Savoie as a safe haven.
The Annecy basin also benefits from remarkable economic dynamism, linked to:
- the proximity of the Greater Geneva,
- the rise of start-ups and outdoor companies,
- the growth of remote work,
- its international tourist appeal.
Why Annecy remains a market with a future
The study of several prestigious real estate actors shows that the curve is far from about to decline. Several factors explain this:
- The supply is structurally limited: the lake, the mountains, and natural areas limit urban sprawl.
- The demand is growing, especially in the high-end segment.
- Environmental regulations strengthen the value of well-located, well-built, and efficient properties.
- The prestige of Annecy continues to grow internationally.
Result: Annecy asserts itself as a very solid premium market, both for living and investing.
With its spectacular panoramas, elegant atmosphere, and enviable quality of life, Annecy clearly establishes itself as the Haute-Savoie city that attracts wealthy buyers. Lake views, architect-designed houses, heritage, privacy: the international and national demand pushes this market to new heights, confirming the city as a new French benchmark for luxury real estate… at the expense of locals who can no longer afford housing!
